Amazon Vendor Central

Data-driven customer engagement and sales growth with Vendor Central Traffic analysis Traffic reports for Amazon Vendor Central contain valuable information for understanding customer interest and demand for various products. Here is how Amazon describes the Vendor Central Traffic Report; Quickly identify changes in relevant traffic-related metrics That description does not do the report justice! Let’s dig in and help Amazon out. 😊 What Is The Vendor Central Traffic Report? The Traffic Report analyses the views your ASINs get on Amazon. The key metric in the report is “ Glance Views ,” which are the number of views the product detail page receives from our customers on the Amazon website. The report allows vendors to analyze trends, which allows you to identify high and low-traffic products. You can then optimize activities such as running Amazon Ads, supporting marketing activities like targeted emails to increase traffic, or setting up promotions to convert high views to mo

How to use your Net PPM calculations to optimize your Amazon Advertising efforts We previously discussed Net Pure Product Margin ( Automating Amazon Vendor Central Net PPM Reporting ) reports for Amazon Vendor Central , detailing how they are essential to vendors' analytical efforts. As a recap, here is how Amazon describes the report; Identify what products are driving profitability up or down by analyzing Net Pure Product Margin or Net PPM. The metric measures product profitability after cost of goods, vendor funding, and sales discounts are taken into account. In this post, we will dive deeper into the report's contents and provide an example of how you can use tailored Amazon Net PPM Calculations to impact your Amazon Advertising efforts. How Can Net PPM Calculations Be Used To Drive Growth? First, the data can be used in several data analysis efforts. Below is just a small sample of the value of this report and the calculated metrics that reside in it for assessin

Discover how to become a data-driven merchant with sales insights The Sales reports from Amazon Vendor Central provide Vendors with detailed insights into account sales performance. Amazon describes the reports as follows; “Quickly identify opportunities by determining what is contributing to sales performance.” What are the benefits of Amazon Vendor Central Sales Reports? The sales reports offer Vendors key insights into account performance: Performance Analysis: Sales reports enable Vendors to analyze their sales performance over a specified period (in this case, yearly). This includes understanding which products (ASINs) are selling well and which aren’t. Opportunity Identification: By examining sales data, Vendors can quickly identify opportunities for improvement or expansion. This could involve increasing the stock of high-performing products or reassessing the marketing or pricing strategies of underperforming ones. Decision Making: The data aids in strategic decisi

Explore the power of harnessing your Vendor Central Forecasting report data for growth Forecast reports for Amazon Vendor Central contain valuable information for understanding and predicting customer demand for various products. Per Amazon, the Forcast reports; identify customer demand of the products for production and inventory planning purposes. These reports are used for production and inventory planning, crucial aspects of retail operations, especially in a dynamic and competitive marketplace like Amazon. What Is The Vendor Central Forecasting Report? The forecasting reports provide a detailed, weekly demand forecast, enabling precise short- to medium-term planning. Data is reported at the ASIN level for the most recent weekly forecast generation date. The granular report data is beneficial for managing inventory levels and ensuring supply aligns closely with expected demand. Product Information : Detailed information about each product, possibly including SKU numbers,

A deep dive into the Vendor Central Inventory Reports Amazon offers Vendor Central accounts a set of Inventory Reports via Amazon Retail Analytics (ARA). Specifically, Amazon states these reports; Monitor the health of the inventory of your products through weekly updates; quickly identify and respond to unfavorable trends. As such, Vendor Central Inventory Reports are valuable for manufacturers, retailers, and supply chain managers in making informed decisions on the health of their Amazon business. What are the benefits of the Amazon Vendor Central Inventory Reports? There are a few benefits; specifically, the inventory reports aid in optimizing inventory levels, improving vendor relationships, enhancing customer satisfaction, and maintaining a healthy financial status. By analyzing this data, businesses can identify trends, anticipate future demands, and adjust their strategies. Inventory Management : They provide a comprehensive view of the inventory status, including st