Amazon Vendor Central

Source: openweb-ui Let’s talk about AI Clean Rooms…. Last year we talked about the hidden value in a company’s data assets for AI in a post called 🤷‍♂️What do Chicken Wings and Steak Tips Have To Do With AI? Everything!😀 . The premise of that post was that AI efforts can thrive on context and domain-specific data. However, one of the challenges to leveraging internal data was the principle mode employees use for interacting with AI occurs via public chat agents. Sharing Your Intellectual Property Publicly Let’s start with a simple truth: AI services like ChatGPT, Claude, or Gemini are incredible, but they are public tools built for everyone. That’s their strength — and their limitation. Your employees, contractors, or partners should never be using these public, general-purpose chatbots to analyze your company’s marketing performance, financial reports, strategy, …but it is likely happening. Sensitive, internal intellectual property (“IP”) is leaking into t...

Amazon Seller Deferred Transactions A deferred transaction refers to a sale where the payment is temporarily held and will be paid out at a future date. Amazon reserves funds from your sales until a specific number of days after your shipments are delivered. What Are Deferred Transactions? Deferred transactions are sales proceeds that Amazon holds until certain conditions are met. These conditions typically involve ensuring that the buyer has received the order in the promised condition and that there are sufficient funds to cover potential returns, claims, or chargebacks. Reasons for Transaction Deferral Transactions may be deferred for the following reasons: Delivery Date Policy (Orders Awaiting Delivery): Orders placed by customers are typically subject to delivery date-based reserve policies. Sales proceeds are reserved until Amazon confirms that the buyer received the order in the promised condition. This policy ensures that a Seller has sufficient funds to fulfill any re...

Customers often head to Amazon in search of items that fit their needs, while also hoping to discover new products and brands. Brand Stores , a free self-service tool, offer brands the chance not only to feature their merchandise but also to communicate their brand’s unique benefits, build a distinctive shopping journey, and potentially increase purchases as well as foster customer loyalty. According to Amazon data, new-to-brand shoppers who visit a Brand Store are 62.7% more likely to make a purchase compared to those who don’t. Moreover, these shoppers spend 72.3% more on average when they buy after visiting a Brand Store versus those who don’t. In this guide, you’ll learn what Brand Stores are, how to create one for your brand, and how to maximize its advantages. What Are Brand Stores? Think of a Brand Store as your brand’s digital storefront on Amazon. It offers a multi-page, immersive shopping environment that increases the likelihood of customers getting to know —...

If you are an Amazon Selling Partner , Agency, Consultant, or a brand on Vendor Central , running an Amazon Advertising Sponsored Brands campaign means targeting shopper intent and competing for shoppers' attention. But how do you know if your keywords are doing their job? Enter the Amazon Advertising Sponsored Brands Search Term Report . This report helps you see which keywords increase clicks, sales, and new customers. In this article, we’ll walk through the basics of the Search Terms Report and how you can use it to guide your strategy, save time, and boost your results. (see Amazon Advertising Help Center — Sponsored Brands Search Term Report ) Why the Search Terms Report is Essential for Sponsored Brands Choosing the right keywords can be tricky. You want to reach shoppers most likely to buy, not waste your budget on terms that don’t convert. The Keyword Report shows you exactly which keywords are working and which aren’t, helping you: Understand which sear...

If you’re selling products on Amazon and running ads, you’re probably familiar with the importance of tracking and optimizing your ad performance. But how can you know if your efforts are paying off? That’s where the Amazon Advertising Sponsored Product Campaign Report comes in. Whether new to Amazon advertising or looking to sharpen your strategy, understanding these reports can make a huge difference in maximizing your ad spending and growing your business. Understanding the Campaign Report for Sponsored Products The Campaign Report for Sponsored Products is a comprehensive tool designed to show how well your ads perform over a specified period. You can use it to evaluate everything from daily performance to monthly trends, allowing you to make informed decisions on improving your campaigns. This report summarizes the performance of your Sponsored Products ads across different campaigns. It tracks crucial metrics and helps you analyze the effectiveness of your ad strategi...

For Amazon Sellers and Vendors, the Amazon Advertising Campaign Report for Sponsored Brands is a vital tool that offers deep insights into campaign performance. By understanding and utilizing the wealth of information it provides, you can optimize your campaigns, improve ROI, and strategically grow your business. Understanding the Amazon Advertising Sponsored Brand Campaign Report The Amazon Advertising Sponsored Brand Campaign Report summarizes your campaign performance over a selected date range. It’s available for Amazon Sellers and Vendor Central retailers running Sponsored brand campaigns. Key Features of the Campaign Report By leveraging this report, you can gain valuable insights into your campaigns’ performance and make informed decisions to enhance your advertising efforts. The report offers an aggregated overview of your campaign performance. Using the Openbridge AI Data Copilot , the schema for this report follows: Understanding the report’s insight...

Amazon Vendor Central Direct Fulfillment is an effective drop ship program that allows vendors to ship products directly to customers on Amazon's behalf. This guide will provide an in-depth overview of managing orders in Amazon Vendor Central , covering everything from onboarding to effectively handling bulk shipments. Whether you’re just getting started or looking to refine your processes, this comprehensive post will guide you through the core features of Direct Fulfillment. Key Differences in Managing Direct Fulfillment Orders One significant difference between direct fulfillment and traditional fulfillment by Amazon (FBA) is the prep work for each ASIN. Unlike FBA, where products are sent to Amazon’s fulfillment centers in bulk, Direct Fulfillment requires individual packing, and vendors need to apply specific labels to each package. Additionally, Direct Fulfillment requires confirming the order right after the carrier picks it up, ensuring Amazon and the customer ...

Effectively Manage Amazon Order Cancellations, Improve Seller Metrics, and Optimize Your Amazon Business Performance Understanding and effectively managing order cancellations ensures a healthy account and improves customer satisfaction for all Amazon sellers. This comprehensive guide will walk you through the intricacies of Amazon's canceled orders, providing you with the knowledge and strategies to navigate this aspect of e-commerce successfully. Understanding Amazon Order Cancellations Order cancellations on Amazon occur when a purchase is terminated before the item is shipped. While cancellations are a normal part of e-commerce, they can impact your inventory management, seller metrics, and overall business performance if not handled properly. The Buyer’s Perspective: When and How Customers Can Cancel Orders Amazon provides buyers with a straightforward process for canceling orders, but the options available to them depend on the timing: Within the first 30 m...

Shielding Your Amazon Business from Bots, Backdoors and Breaches Based on recent revelations about the serious risks of data scraping bots for Amazon and data theft and extortion for Snowflake users , using two-step verification for Amazon seller accounts is critical. As a matter of fact, since March 28, 2024 , Amazon added a two-factor authentication (2FA) requirement for all logins. A two-step verification security measure safeguards against specific, documented threats to your Amazon business operations and financial stability. Leveraging 2FA requires minimal time investment, but its protection is substantial. The Business Case for Two-Step Verification Two-step verification, or two-factor authentication (2FA), requires two forms of identification to access your account: your password and a second verification code sent to a designated device. For Amazon sellers, implementing this security measure is crucial for several reasons: Financial Protection: Your Ama...

Custom Amazon Reports Using SP-API’s Powerful Data Kiosk GraphQL Queries Data Kiosk is a robust tool designed to assist Amazon selling partners in dynamically generating and managing custom reports through GraphQL queries. This comprehensive guide provides an in-depth look at how to set up, use, and maximize the benefits of Data Kiosks in their current form. Now, let’s dive into Data Kiosk! Key Features and Benefits GraphQL-Based Reporting Data Kiosk leverages GraphQL, a powerful query language for APIs that allows for dynamic and efficient querying. Unlike traditional REST APIs, GraphQL enables clients to request the data they need in a single request, reducing the amount of data transferred over the network and improving performance. This makes it a superior choice for complex and detailed reporting needs. Interactive Documentation One of the standout features of Data Kiosk is its interactive documentation. Detailed schemas, data field definitions, an...